Most creative directors dream of having a billboard on the Piccadilly Lights, but how many can say they threw a party for the UK’s favourite biscuit UNDER the Piccadilly Lights?

To celebrate the venerable McVitie’s Chocolate Digestive turning 100, that’s exactly what we did.

In partnership with Taylor Herring PR, St Marks Studios, and TBWA London, we planned, designed and produced The McVitie’s Chocolate Digestive Experience. For 4 delicious days anyone could come by and join us in celebrating the birthday of the Nation’s Greatest Invention.

As our guest Amanda Holden put it: “Gorgeous.”