//ricola // fmcg // social

curing the comments

Ricola: Curing the Comments

//the idea

There’s no cure for the common cold.

So in the height of cough & cold season, we came up with a cure for an all-too-common comment.

This campaign was awarded Gold at the Canadian Marketing Awards.

client
Ricola
what
Social
recognition
Canadian Marketing Awards // Gold

//case film

2:02

ryan fox // advertising creative © 2026 ryan fox