ryan fox // advertising creative
//godaddy // publishing // sport
a raptor tale
A Raptor Tale: A true under-dino story, told by a true player.
//the idea
Toronto Raptors legend Muggsy Bogues didn’t start out a legend. It took years of practice and dedication to become the all-star he is today.
The story of the team’s mascot is no different. It’s inspiring, heartwarming, and moving. The kind of thing you write stories about.
So we did.
Together with the broader creative team, we concepted and built the campaign around Muggsy. Our TV spot directed people to our GoDaddy ecom site so people could buy the book, and learn how they too could be as entrepreneurial as a retired NBA superstar with 3 (THREE!!) young grandkids.
- client
- GoDaddy
- what
- Children’s book, film
- who
- Writers: Chris Fletcher
Santiago Fernandez-Concha
GCD: Neil Walker-Wells
//the film
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