//gaviscon // fmcg // film

the power of “and”

Gaviscon: The power of “and”

//the idea

Heartburn is the worst. It loves to flare up and ruin your good time, forcing you to choose between what you want to do and what you probably SHOULD do. With heartburn it’s always “or, or, or”.

Gaviscon doesn’t believe in “or”. They believe in “and”. Thanks to its unique foaming action, you can finally have your cake AND eat it too.

When heartburn tries to turn your “and” into “or”, take Gaviscon, and it’s gone.

client: Gaviscon
agency: FUSE Create
what: Film

//the spot

0:30

That’s the power of “and”.