ryan fox // advertising creative
//cibc // finance // film
the memento project
The CIBC Memento Project.
//the idea
Everyone has a memento. A keepsake they’ve kept their entire lives that reminds them they can do anything they set their minds to.
It could be a recipe book, a silver coin, or even a simple hockey puck. All these mementos have stories.
We asked some clients of Canada’s largest bank to share theirs.
- client
- CIBC
- what
- Branded content, film
//Justin’s story
1:00
//Crystal’s story
1:13
//Connor’s story
1:00