ryan fox // advertising creative
//air miles // experiential // rewards
carousel of dreams
Air Miles Rewards has landed. Again.
//the idea
Air Miles Rewards had a problem: They were Canada’s best known rewards program… but millions in rewards were going uncollected every year.
So we brought the airport to the people with a giant luggage carousel that dispensed rewards to anyone who approached it.
- client
- Air Miles
- where
- Yonge-Dundas Square, Toronto
- what
- Experiential
//case film
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